An epic showdown of strength and dedication evident to the sturdy, muscular physique of athletes from Ilocos Sur and other provinces was witnessed during the Ilocos Sur Festival 2024 Muscle Showdown.

This aims to promote general health, fitness and body positivity by displaying in artistic fashion pronounced muscle mass, symmetry, and definition for overall aesthetic effect.

Jones Brail Sanchi was hailed as the overall champion of the Muscle Showdown 2024 while Randy Salamangca bagged the overall champion for Physique Division